About Catbird

We take what kids love seriously.

We take kids' interests seriously. That single idea is behind everything we make.


I grew up in the foothills of the Blue Ridge Mountains. In Appalachia, catbird is an old term of affection, passed down through generations without much explanation because everyone already knows what it means. A child who is into everything, speaks their mind, and knows it too. Confident, a little precocious, impossible to ignore.

I grew up hearing my grandfather say it about the kids around him. Years later, when I had children of my own, that word kept coming back — because the thing I most wanted to protect in them was exactly that. The deep, total absorption a kid falls into when something truly fascinates them.

I noticed how often the world treats those fascinations as distractions — something to manage, redirect, or replace with whatever adults have decided is more worthwhile. But a child captivated by animals, or golf, or space isn't off-task. They're showing you precisely where they're ready to learn. So I went looking for things that met kids there, built with real care. I couldn't find what I was looking for, so I started making it.

Welcome to Catbird.

KaylaFounder

What we believe

Children's interests are powerful.

When a child becomes fascinated by something, that fascination is an invitation. Catbird follows it — creating experiences inspired by the things kids love most, so they can explore the real world through curiosity, responsibility, and discovery. When a child cares deeply about something, they become more curious, more confident, more engaged, and more willing to practice. Learning becomes a natural byproduct.

What we're not

  • Not a curriculum company
  • Not a worksheet company
  • Not a toy company
  • Not a screen-based platform
  • Not career exploration

What we are

A creator of real-world experiences inspired by childhood interests — made with the conviction that childhood interests deserve the dignity of great design.

How it's organized

Collections, Playbooks, and Practice Prep.

Everything we make is gathered into Collections, organized around an interest. Within them, Playbooks help a child go deeper into something they already love, and Practice Prep gives them the tools to practice it with intention.

Let's see where curiosity leads.